HELLO FROM JENNY CHEN
Here’s my story…
Born in Shanghai, the New York of China, I’ve been exploring the world across Europe and North America and now based in Portland United States.
My paradoxical nature compliments the passion for all things creative. Graduating cum laude from Fudan University, it was a logical step into the advertising field.
I joined Wieden + Kennedy in 2007 on Nike and with some Converse projects under my belt, then led the Nike business and projects including the 2008 Beijing and 2012 London Olympic campaigns, Just Do It brand communications and all categories while being called upon for new business pitches.
In 2012, I made a switch to the marketing role, successfully helping the fashion label adidas neo to revive by means of strategic marketing communication, award-winning digital innovations and effective media planning.
After leaving my footprint in London then Amsterdam, I took the global role to head up the digital marketing team for adidas neo, leading digital marketing strategy, influencer marketing, media buy and driving innovation across all consumer touch points. During my tenure, I successfully launched award-winning brand activations such as #myneoshoot, #myneolabel that truly empowers young consumers to shape brand contents through social media.
With +15 years of global marketing experience on both brand and agency side, now I’m shepherding the brand storytelling for adidas across areas like fashion, sports, music, entertainment, and social impact - from introducing a new brand narrative across +50 countries, to launching a World Cup campaign involving 56 global athletes and celebrities. Recently I'm honored to lead the incredible efforts to bring back "Impossible Is Nothing" to the world for adidas after 10 years.
“Stay hungry. Stay foolish.” is my motto. Some people call me CRAZY… but whatever LOL
As a true Pisces, I’m fascinated with the new, enamored by the beautiful and disapproving of the dull. With a real passion for street culture, design, documentary, hip hop music, photography and traveling, I’ll keep doing what I love and leaving my mark in the world.