adidas: “Live Your Style” Mobile APP

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adidas: Mobile Strategy, Mobile APP Production/Prototyping

Mobile, as an always-on connector, shows great opportunity to keep adidas neo relevant for this generation of teens. Instead of keep talking about mobile-first strategy, we put the words into action in 2015 - a pilot program to create a mobile app that empowers the consumers to explore, share and shop their style; most importantly invites the fans to be part of the process and shape the app with us.

I led the end to end process in close partnership with our mobile team from agency selection, research, strategy, to design, production, prototyping, and consumer testing.