adidas: World Cup

adidas: Integrated Communication Strategy, Creative Development, Content Production, Cross-function Leadership, Market Implementation

Using the world’s greatest moment in sport (2018 World Cup) as the backdrop – we brought together 56 of the world’s most influential creators to deliver a brand statement, including Pharrell Williams, Leo Messi, Mo Salah, Caroline Wozniacki, Karlie Kloss, Zinedine Zidane and many more influential creators across sport culture.

The goal was not to jam-pack as many athletes, icons, influencers as possible in a 60 second commercial, but to deliver the most personalized brand experience across different channels through personal storytelling. This means viewers would be served tailored content featuring creators relevant for them based on their age, location, gender, sport interest etc.