JENNY CHEN

JENNY CHEN

BRAND STORYTELLER.
CREATIVE STRATEGIST.
CULTURAL EVANGELIST.

I’m a marketing executive with +15 years of sterling track record of global experience across Asia, Europe and North America with the world’s best brands and creative groups.

Experience

Director of Global Brand Comms, adidas
Portland USA / 2016 to present

Global Senior Manager Digital Marketing, adidas
Amsterdam Netherlands / 2014-2016

Global Account Director (Pernod Ricard), Havas Work Club
London UK / 2014

Marketing Manager, adidas
Shanghai China / 2012-2014

Account Director (Nike), Wieden + Kennedy
Shanghai China / 2007-2012

Account Management (PepsiCo, Kraft, Fedex), BBDO / Ogilvy & Mather
Shanghai & Beijing China / 2005 - 2007

Independent Consultant, 2009 to present

Awards

Film, Clio Award, 2017
Interactive & Social media, One Show, 2017
Content & Social, Cannes Lions, 2017
Integrated Campaign, ROI Festival, 2013
Cross-media Integration, MMA, 2013
Cross-media Integration, APAC Mobile Awards, 2013
Branded Entertainment (Documentary), One Show, 2010
Branded Entertainment (Documentary), One Show, 2009
Branded Entertainment (Documentary), One Show, 2008

Language

Mandarin Chinese / Shanghainese / English - Native or bilingual proficiency
Cantonese - Conversational proficiency


 
Jenny can masterfully bring together the art and science of marketing to create a cohesive communication strategy that will connect with consumers. She’s whip smart, can successfully operate in a fast paced environment and is a pro at managing the creative process. I loved having the opportunity to manage Jenny and unleash her creative talents on the world of sport.
— Lia Stierwalt, Senior Director Global Brand Comms adidas
There is a creative blood in Jenny’s body which you could always recognize her from a crowd. Jenny is one of my best team members I ever had, passionate, positive, energetic and accountable. She is never afraid of asking why, and always challenging herself to improve.
— Mia Chen, Head of Marketing Airbnb China
Jenny is one of the few account people that actually helped to strategically make the creative work better. She’s smart, precise, always buttoned up, and has a relentless work ethic.
— Conan Wang, Executive Creative Director TBWA
Jenny has a brilliant understanding of the global digital marketing landscape. Her thought process is very analytical and strategic and she never settles with the second best solution, always pushing for innovation and new ways of thinking. She is a fighter, never shy to ask questions and enables the team to do things in fresh ways. Jenny made me grow professionally and I’m grateful working with her.
— Valerie Fuchs, Web Designer Majesty
For almost four years I watched Jenny emerge as one of Wieden’s outstanding new leaders. She works incredibly hard and is very self directed. Jenny has proven adept at embracing emerging media platforms and her positive high energy spirit makes her hugely effective. She’s fearless and never shy to share her point of view, which is usually very insightful and intelligent. Basically, Jenny rocks!
— Nick Cohen, Creative Director